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Subj: Shipmate Magazine Redesign
Refer to: Central Region Letter 09-04; August 3, 2004
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HIT REPLY TO E-MAIL ME. I WILL NOT GET IT. E-MAIL ME DIRECTLY AT MY USNA
ALUMNI CLASSMAIL ADDRESS, len.wass@1964.usna.com
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Chapter Officers
- Please give this e-mail the widest possible distribution among your members
and other alumni in your area.
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The
following message was issued by Skid Heyworth ’70, the VP
Communications and Editor-in-Chief of Shipmate Magazine. In it he outlines
the changes that have been made to Shipmate Magazine. I’ve just
received my July/August issue and found the changes to be excellent. The
magazine is much more “reader-friendly,” especially to folks like
me whose eyesight isn’t what it used to be. Here’s Skid’s
message in full:
“The
July-August issue of Shipmate is being mailed this week. I'm pleased to
report that this issue will debut the magazine's new design. Launching
Shipmate's new look is a great step forward, but the redesign process is a
work in progress; planned changes will be phased in as time allows.
Let me describe a few of the significant changes in this upcoming issue of
Shipmate, expected in your mailbox within a week or two. Immediately, you
will notice the updated Shipmate masthead on the front cover. Inside, the new
design is more open with more white space on each page to help enhance
readability, which was high on the list of wants discovered as a result of
our survey. The name of George Watt's "President's Call" has
been changed to "Over the Wall" and this column is now repositioned
at the front of the Class News section. The redesign effort has added
color to the Class and Chapter News sections to improve readability.
You will also be intrigued by the inclusion of several short profiles in the
Class and Chapter News sections. This feature enables us to showcase
achievements of specific individuals, classes or chapters in a location that
is most widely read by their class or chapter members.
The Shipmate staff has done an outstanding job working with the redesign.
While putting together the July-August issue, we learned from our prototype
use of a new production process, and the staff is working hard to implement
lessons learned as we go forward. For example, we are working to adjust
the magazine's templates for the September issue to maximize the space
available for text on each page. We also realized that the new design did not
allow us to print a photo of a large group in two columns, if needed. This
will be changed effective with the October issue.
Finally, we are exploring the possibility of upgrading the paper used in the
Class and Chapter News and Last Call sections. Switching to a whiter paper
could help improve the reproduction of photographs in these sections.
One other thing that you will certainly notice about the July-August issue of
Shipmate is that it is much larger than normal; there was quite a bit of
content that was important to get in this issue.
Over the next several issues, we will continue to refine Shipmate's redesign.
We welcome your input and hope that you continue to enjoy this first-rate
publication.
Lawrence Heyworth III '70
Vice President, Communications
Editor-in-Chief, Shipmate
U. S. Naval Academy Alumni
Association
skid@usna.com
(W) 410-263-4448, Ext 104
(H) 410-757-9177
(C) 410-212-7543
Visit us at www.usna.com”
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