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U.S. Naval Academy Alumni Association
Central Region Trustee
Leonard R. Wass, CAPT (Ret.)
USNA Class of 1964

Subj: George Watt Talk to the Milwaukee Chapter on May 8, 2003

Refer to: Central Region Letter 13-03; May 15, 2003
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PLEASE DO NOT HIT REPLY TO E-MAIL ME. I WILL NOT GET IT. E-MAIL ME DIRECTLY AT MY USNA ALUMNI CLASSMAIL ADDRESS, len.wass@1964.usna.com
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Chapter Officers - Please give this e-mail the widest possible distribution among your members and other alumni in your area.
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I was invited to attend the Milwaukee Chapter luncheon last week, where George Watt ' 73, our Alumni Association President and CEO gave the luncheon address. It was a fine group led by Guy Muscari ' 69. (I also spoke recently at the Alamo Chapter luncheon in San Antonio to another fine group of alumni, and would be happy to try to participate in other Central Region meetings). George was kind enough to email me his remarks and I thought I would pass them on to you. He is a dynamic speaker and delivered an important message.
Go Navy! Len Wass ' 64, Central Region Trustee
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George Watt:
"As I probably said more than once, the Academy today is every bit as relevant to the Naval Service and to the Nation as it was in previous eras. In considering the actions that are ongoing now in the Middle East and the many global issues we face, Naval Academy alumni are playing enormous roles at all levels in the government and the military. The Alumni Association's and Foundation's missions and the Academy's mission are those beacons, if you will, that keep us on track in support of the Brigade and the Academy. We will ask no more of you than we ask of the midshipmen.

USNA CAPITALIZATION
We are in the midst of a true renaissance at the Naval Academy. In fact, it has been just about 100 years since anyone has seen the magnitude of capital projects underway inside the Yard. Thanks to a public and private partnership, we are experiencing an historical renovation and revival of the Naval Academy we all know.

A quick look at USNA history: A little over 100 years ago, the Academy was literally falling apart. A member of the Board of Visitors, Robert Means Thompson USNA 1868, convinced the board to condemn the installations in 1895. With the help of the Navy's success in the War with Spain and an enthusiastic Teddy Roosevelt, new construction began in 1899 due in large part to Colonel Thompson's vision and perseverance in obtaining the eminent New York Architect Ernest Flagg to design what would become the core of today's Academy. And, just this month we celebrate the opening of the first two Flagg buildings: Dahlgren Hall and Macdonough Hall.

Flagg's Naval Academy design was certainly a tremendous refinement to an already grand plan, but more importantly, these bricks and mortar became the body of the Academy's soul. They house a soul of constancy of purpose. This is found it the Academy's enduring mission, the people who support the Academy internally and externally, and most importantly, the Brigade of Midshipmen. And each of us who has gone before carry on that constancy of purpose as members of the Extended Brigade.

GROWTH
There are several areas where we all (we in Annapolis, our chapters, our class organizations and our parents clubs) converge. I have mentioned mission. The Alumni Association, through its growing membership, supports the Academy's mission. Our mission, simply put, is promoting advocacy of the Academy. Simply put, we "EDUCATE AND MOTIVATE". Call us cheerleaders if you want, but we prefer to think of this as "friendraising." Our goal is to dramatically increase the number of proactive and informed alumni - and eventually, the public at large - as advocates of the Academy. I ask those advocates to commit to supporting USNA with their time, talents, and resources, and help us accentuate the positive of today's Academy. You in the chapters are the ones who bind our alumni geographically and complement our parents clubs and class organizations that are today's bond and our generational bond, respectively.

THE FOUNDATION
The Foundation's mission is also one of support for the Naval Academy. In this case it is "fund-raising," harvesting sources of private funds from donors, corporations and other foundations in strategic support of the Naval Academy's centers of excellence. In fact, as I have said many times before, the Foundation is the ONLY sanctioned fundraising entity for the United States Naval Academy. It was necessary to create this singular focus in order to eliminate confusion for our donors, and dramatically minimize the diffusion of our advancement efforts. Currently we are embarked on a comprehensive campaign known as "Leaders to Serve the Nation". To date we have raised nearly $150 million from alumni, parents, friends and other corporations and foundations. Every dollar given is a dollar given to strategic purpose. Every gift is one of impact. We seek equal sacrifice, not equal giving.

SYNERGY AND PARTNERSHIP
Since the Alumni Association's mission and the Foundation's mission complement each other in their mutual support of the Academy, we have a single executive overseeing the operations and mission readiness of both - me. We have an integrated executive leadership team comprised of the senior execs of the Alumni Association, the development arm of the Foundation and Foundation Athletic/Scholarship Programs ("The Trustees"). And, we have four "shared arms" that support our enterprise: Treasury, Human Relations, Information Management, and Communications. Working together with their partners at USNA and NAAA, they are charged to develop and nurture the synergy that is necessary to achieve our ambitious objectives.

MEMBERSHIP
We and your chapter also converge at membership - we both want growth. The Alumni Association intends to grow to 60,000 members by year-end 2005, and to over 70,000 by 2010. Although we are making progress, we have to do better. Chapters are always surprised when I share with them that of our nearly 48,000 members, only 11,000 or so are in our 90 chapters around the world! If you look at class membership in the alumni association over the last twenty years, it ranges from 93% to 100% with most of the classes in the 98% to 100% range. We can help your growth (and ours) by providing you lists of alumni in your area, an area that you define. Just give us the zips, and we will provide you whatever information you need. Contact Cathy Deafenbaugh at cathy.deafenbaugh@usna.com.

BEST PRACTICES
You probably know what works best for your chapter, but I've charged Terry Murray and his team to continue to harvest and share "best practices" for growth in membership and in participation. There is a balance that we need to strike between being "social" and being "purposeful." I can tell you that those chapters that are growing, and especially those with significant participation of its membership, have discovered that social and purposeful (e.g. mission oriented) are not mutually exclusive. Having listened to you and handled the very insightful questions at our last gathering, I can see that you have made that discovery yourselves. We don't have all the answers here in Annapolis, so your feedback and your communication with our team are very important. Let us know how we're doing and especially let me know what more we can do to support you.

ALUMNI LEADERSHIP AT USNA
I mentioned the relevance of the Naval Academy to the 21st Century. I would attest that your USNA is perhaps even more relevant to today's Naval Service than it was in the 19th and early 20th centuries. It is certainly in the good and capable hands of other Naval Academy alumni who are posted there in a variety of positions. Someone needs to wake up every day and go to bed every night thinking about and worrying about the Naval Academy. Thank goodness that such folks exist in the form of the Superintendent, the Commandant, the Academic Dean and the Deputy Commandant, among many others. Each one is a Naval Academy graduate and they too require, and deserve, our support.

HOW CAN ALUMNI SUPPORT USNA
On that note, how can you continue to support the Academy's enduring mission:

"… to develop midshipmen morally, mentally and physically . . ." and " . . . imbue them with the highest ideals of duty, honor, and loyalty in order to provide graduates … to assume the highest responsibilities of command, citizenship and government."

You can choose to support the Academy and The Brigade in much the same way.

MORALLY:
Trust the institution and those charged with its leadership and care. Trust that this Brigade will take on the legacy passed to them and improve it for a future era, as we have done before them. Trust in the mission. Although change is inevitable and necessary to maintain relevance, the Naval Academy will not drift from the basic tenets of its mission nor from its constancy of purpose.

MENTALLY:
Learn about the Academy. Become informed and educated about the Naval Academy of TODAY, for that is the Naval Academy we are recruiting America's "best and brightest" to join. You may see differences in today's Naval Academy, but the similarities are far more interesting. Enduring mission, enduring values…as with the current renewal and renovation of the infrastructure, we combine the best of the old with the relevance of the new. The Academy develops leaders…leaders of great character…leaders to serve the nation. Let us know what information, tools and updates you and your chapter require to stay knowledgeable of today's USNA.

PHYSICALLY:
Offer your time, talents and resources. Volunteer to serve your colleagues locally with a role in the chapter. Help us in our communications and admissions efforts. Become a Blue & Gold officer. Ask about committee or board membership for the national organization. And yes, support the most comprehensive and ambitious fund-raising campaign in Naval Academy history with your dollars. Gifts to the Leaders to Serve the Nation campaign will be dollars in support of the Academy's strategic plan and will assure we maintain the margin of excellence in all we do. Why? Because we need leaders of great character who serve our nation in a variety of ways - not just in the military. It's all about command, citizenship and government.

THANK YOU

Once again, Thank You. Thanks for all that you do and continue to do to support our alma mater. Thank you for passing on the above thoughts to your membership. I hope you will find another opportunity in the not too distant future for me to visit again. I look forward to seeing you and your members when they next visit the Yard.

Go Navy!
GP Watt USNA, '73

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GO NAVY!! BEAT ARMY!!!

Very Respectfully,
Leonard R. Wass '64
Captain, USNR (Ret.)
Central Region Trustee, USNAAA
len.wass@1964.usna.com
(W) 630-637-1405 x223
Fax: 630-637-1404

USNA 64 Crest

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PLEASE DO NOT HIT REPLY TO E-MAIL ME. I WILL NOT GET IT. E-MAIL ME DIRECTLY AT MY USNA ALUMNI CLASSMAIL ADDRESS, len.wass@1964.usna.com
***
Chapter Officers - Please give this e-mail the widest possible distribution among your members and other alumni in your area.
***
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